This month, we’re expanding our spotlight beyond our team to highlight the incredible service providers making a significant impact at arrt. In this feature, we shine a light on Lee Russel, whose expertise has been instrumental in shaping our product journey. 

At arrt, we pride ourselves on embracing bold ideas, fostering innovation, and working collaboratively to build solutions that truly matter. Our partnership with Lee Russel embodies these principles. Guiding us through his Minimal Viable Launch (MVL) methodology, Lee has become an integral part of our journey, helping us sharpen our strategy and drive our ambitions forward. 

A Career Driven by Curiosity

Lee Russel’s professional journey is as dynamic as his approach to mentoring. Starting with dreams of becoming an animator, he transitioned into UX design and eventually carved out a space as a product development and launch expert. His career has been defined by one driving force: curiosity. 

Through his agency, Minimal Viable Launch, Lee has mentored startups and businesses across industries, helping them refine their product ideas, align with market demands, and deliver solutions with impact. His book dives deep into the challenges of software product launches, sharing practical strategies for achieving success. 

Lee’s dedication to tackling complex challenges and his ability to simplify the path to success made him a natural fit for our team. His mentorship goes beyond advice; it provides structure, focus, and clarity in a space often fraught with uncertainty. 

“Helping teams like arrt turn ambitious ideas into reality is incredibly rewarding. Their commitment to excellence and adaptability has made this collaboration a true partnership.” Lee Russel

Want to connect with Lee? Visit his LinkedIn or learn more on his website. 

Why We Chose Lee

When he’s not mentoring the next wave of innovators and disruptors, Lee dreams of the future, be it through tracking the latest in space technology or getting lost in a sci-fi novel.

His approach to life and work is simple: understand the problem deeply, laugh often (especially at oneself) and never stop dreaming about what’s possible.

With many free mentoring options available to businesses, arrt wanted to go a step further. We sought a mentor who could provide a structured framework, regular accountability, and a clear roadmap to success. Lee’s 90-Day Traction Plan offered exactly that. 

His regular check-ins, workshops, and realignment sessions have been transformative. By breaking down our goals into manageable steps and focusing on results, Lee has helped us stay aligned, motivated, and forward-thinking. 

Quote from our Operations Manager, Nicola:

“Lee Russel has played a key role in shaping our product journey. His workshops are engaging and highly productive, sparking meaningful discussions that drive our planning forward. The accountability calls help keep us aligned and focused as a team. Having an impartial external perspective, dedicated solely to the success of our project, makes a real difference.” 

The Visionary Mentor Meets smarrtCloud

Lee’s insights and guidance have been instrumental in shaping the strategic direction for smarrtConfig, a product we believe will revolutionise configuration management. smarrtConfig is the first module of smarrtCloud, our secure, web-based platform designed to simplify application management. 

Through workshops and mentoring sessions, Lee has helped us validate problems, refine our approach to market, and prioritise features to ensure that smarrtConfig delivers meaningful solutions to our target audience. His MVL framework aligns perfectly with arrt’s modular, user-first philosophy. 

Quote from our Director, Rich:

“Lee’s insights on Product Development have been eye-opening in terms of us understanding and implementing a structured approach to developing and launching our product line.” 

What is smarrtCloud

smarrtCloud is arrt’s answer to the growing complexity of managing applications across multiple environments. Designed to provide secure, centralised control, it includes features such as: 

• Role-Based Access Control: Tailored permissions for authorised users. 
• Analytics and Audit Capabilities: A complete overview of activity and data. 
• Modular Design: Customisable to meet diverse organisational needs. 

The “s” in smarrt stands for secure, and the “m” for modular, embodying our commitment to creating solutions that are both safe and adaptable. 

What is smarrtConfig

As the first module of smarrtCloud, smarrtConfig tackles configuration management with precision. It provides: 

• Secure, Audited Environments: Confidence and control across multiple setups. 
• Centralised Configuration Management: A streamlined approach to tracking changes. 
• Adaptability: Designed to scale and evolve with organisational needs. 

Interested in learning more or booking a demo of smarrtConfig? Contact us. 

What’s Next for arrt and Lee?

Our collaboration with Lee is far from over. As we continue to build on the foundation of smarrtConfig and expand the capabilities of smarrtCloud, Lee remains a key part of the journey, helping us refine our strategies and stay aligned with our vision.

At arrt, we believe that successful partnerships are built on shared goals and mutual respect. Working with Lee has been more than mentorship, it’s been a transformative experience that’s reshaping how we approach innovation and growth.

We’re excited to bring smarrtConfig to market, confident in the knowledge that it’s built on a foundation of expert guidance, thoughtful design, and genuine collaboration.

Stay Connected

Want to see what’s next for smarrtConfig and arrt? Visit our news page for more updates, or explore previous Spotlight On features to learn about the people shaping our journey. 

Follow arrt on LinkedIn to stay updated on our latest projects and insights.